Fifo Capital Marketing

Master Partner – Network Development Marketing

To support Master Partners in the development of a large, quality network of Franchisees, Fifo Capital International provides a range of marketing tools and support material. including the following:

Franchisee Engagement

Developing a network requires regular communication with those interested in exploring the Fifo Capital Franchise opportunity. On behalf of Master Partners, Fifo Capital International delivers a range of digital marketing tools – including social media and Campaigns – to keep the dialogue going and the network growing. Click here to view an example communication.

Franchisee Acquisition

The decision process to become a Fifo Capital Franchisee involves a number of steps as the potential franchisee learns about the business and potential. To support Master Partners at the various stages, Fifo International provides a range of supporting material including country specific Prospectus, Information Memorandum and more.

Franchisee Development

Quality, consistent marketing is the backbone of business success. To support Master Partners in delivering the tools required by Franchisees to grow their business and win clients, Fifo International provides a comprehensive digital and print marketing programme. See more details below.

Franchisee Business Development – Marketing Programme

On behalf of Master Partners, Fifo Capital International runs a comprehensive marketing programme designed to support Franchisees in winning clients and growing their business.

Website Promotion

Country specific, polished, professional and optimised to drive online leads, Fifo Capital International supports Master Partners with leading online tools for brand development and business generation. Click here to view and example website.

eCampaigns

Personalised and distributed monthly, Fifo Capital International manages a programme of high quality eCampaigns, connecting Franchisees with their referral partners, clients and prospects. Click here to view an example communication.

Content Marketing

Marketing at your fingertips – Fifo Capital International delivers a consistent programme of social media posting, blogging, client stories, infographics, eBooks and more providing a fast and powerful way to continue to drive awareness and generate enquiry. Click here to view an example Social Media page.

Local Marketing

Print articles, eBooks, infographics and more. The Fifo Capital Local Marketing Tool Kit is updated on a monthly basis with new content and tools to support the local marketing activities of Franchisees. Running promotions, direct mail campaigns, supporting networking with quality material and more is an easy task with the Local Marketing Tool Kit.

Product Collateral

Designed for both prospect and referral partner audiences, and available in digital and print formats, Franchisees are provided with a full suite of quality product collateral to support business development. Click here to view example collateral design for prospects and click here to view fact sheets designed for referral partners.

Marketing Skills

Sometimes the biggest challenge with marketing is knowing what to say, when and where. To support Franchisee use of the tools available, the Local Marketing Toolkit includes how-to-guides on social media and recommendations on how to use Fifo Capital material in their local marketing activities.